COMPANY LOGO CREATION
Logos should create an effective business image. It is the visual graphic representation of your company and its products or services. Your Logo is used to build consistency and recognition - from business cards to stationery, to advertisements, signage and promotions, your Logo will become recognized through its consistent appearance. Your Logo will determine how the public relates to your brand. It speaks volumes about who you are and what you stand for and with so much at stake, the design of your firm's visual identity is best entrusted to experienced professionals. It is a one-time expense that will increase the power of all your promotions right from the start.
A professionally designed business logo:
- Provides credibility to your business
- Adds an image of stability, prestige and professionalism
- Increases the impact of promotional materials
- Helps your customers remember your company
TRI-FOLD BROCHURES
Tri-fold Brochures are a great way of advertising your company's services. Post cards can say part of what you want, but the tri-fold brochure has more room for you to describe and show off all your products and/or services. Tr-fold Brochures are a sure way of demonstrating your company's work, as well as your knowledge of the industry you represent.
Typical uses of a brochure are:
- List of services
- Explanation of those services
- Images of work done
- Testimonials from satisfied customers
- Examples of your products or services
- Change to offer a call to action
- Restaurant Take Out Menus
POSTCARDS
Postcards are the best and most affordable way for you to advertise to target markets. Postcards cost less to mail than letters and are more cost effective to produce! Whether as reply cards, newsletters, or announcements - postcards have multiple advantages over other means of contacting customers. Their size makes them less expensive to produce and recipients are more likely to read a postcard than an unsolicited letter in an envelope.
Postcards are very versatile. In just a single mailing, you can seek business from prospective customers and solicit repeat business from existing customers! A postcard isn't just something to send through the mail...you can use postcards as jumbo-sized business cards, hang-tags for your products or simply hand them out as flyer.
You can use postcards for testing out a special offer. By mailing your postcard to a small group of people you can see how many responses you get. If you are satisfied with the results of your postcards, then unleash your full mailing campaign! Your postcards will notify its recipients to bring it into your store for a special discount. It can also direct your customers to use a special ordering code, when purchasing from your website, to receive a special discount. When recipients redeem these cards or card codes for a discount you'll be able to easily see the results of your marketing plan.
SELL SHEETS
Sell Sheets are a valuable advertising tool. Designed for eye catching advertisement, a Sell Sheet is one of the best ways of capturing your customers attention. We can help you design and layout an effective advertisement to be handed out or distributed in your presentation folders at your next meeting.
Sell Sheets are great for:
- List of services
- Images of work done
- Testimonials from satisfied customers
- Sale Flyers
- Trade Show Flyers
- Expo Flyers
- Catalog Inserts
- Sales letters
ADVERTISING
Advertisements, whether black & white or full color, should be delivered in "Camera Ready" format for direct submission to all types of publications, adjusting size to specification and ensuring consistency in style.
Beware of publications who will offer to design your advertisements "In-House" because they will fail to tell you that you can only use their design in their publication! Therefore, if you wish to place that same Ad in other publications this forces you to purchase additional design work from those other publications...so if you plan on placing serveral advertisements, you loose money as well as design consistency! It's always better to have a design professional work-up your Ad so it can be submitted to all your intended publicatioins - you pay once for your Ad, not over and over again.
WEBSITES
Will a website help you get more business? Maybe...maybe not. "Not all websites are created equal" Having a website that you tell people to go to, will only add credibility to your business (not a bad thing, of course, but simply not enough).
Why Have a Website?
- A website will promote your products 24-hours a day for much less than sending out catalogs, brochures or placing magazine ads.
- New customers will be able to locate you and your information, and repeat customers will always know where to contact you.
- Web pages are easily changeable and updated with new information.
- A customer doesn't have to wait for you to send them a brochure - various sized pictures, photos, documents and graphics can be used to demonstrate your products or services anytime from your website.
- A website can have a map showing the way to your business - your customers will find you fast.
- Broaden your customer base through the web by posting your website on business directories, newsgroups and discussion forums.
- If you don't have a website, you may have heard "why not?" from your customers...just before they pull up your competitor's site.
- You can increase your visability by adding your website address to your business cards, email correspondence and any ads you place in magazines.
There are two equally important ingredients in creating a great website: Content and Presentation. Good presentation requires that your website be easy to navigate for the surfer as well as having eye appeal, while keeping in mind that people use a variety of browsers (ie: Netscape, Internet Explorer) and will see your site differently.
The total cost of a website is no more than a full-page ad in a monthly magazine! An ad runs once and is only seen by magazine subscribers, but a website can be seen by anyone, 24 hours a day, and you can present far more information than in an ad. Valhalla Designs will guide you through the entire process, from creating good web page text, to explaining the differences between a domain name and free web space. We will answer any questions that you have along the way. We want you to feel comfortable as well as understand what you are buying. With Valhalla Designs, there is "service along the way, as well as after the sale!"